Edward Sullivan, Founder and CEO

Edward Sullivan is the CEO and Founder of G2Link. An accomplished executive with over 20 years of experience building and managing technology driven companies, Ed is a serial entrepreneur and investor having started 5 companies where he has raised over $70M in private equity and created $700M in exits for investors and shareholders. Also, Ed was the Founder and CEO of Aria Systems, an on demand billing and customer management platform and LaserLink.net, the world’s first and largest Virtual Internet Service Provider. He has worked closely with many large companies as either a customer or partner including Apple, HP, IBM, Disney, Dreamworks, SONY, Cisco, CSC, VMWare and EMC.


Edward Sullivan, Founder and CTO

Ed Sullivan is a graduate of Pennsylvania State University with a Bachelor of Science in Computer Science. In the past, Ed has worked in the financial sector specializing in foreign payments, communication protocols, and outside vendor systems risk analysis.



Joy Larkin, VP Customer Success

As a technologist and business leader, Joy enjoys executing Sales & Marketing strategies to help startups and high growth companies drive customer success and revenue. Her interests include Business Operations, Search Engine Optimization (SEO), and E-Commerce Strategy. Her previous experience includes roles in SaaS, Publishing, E-Commerce, Adult Technology Education, and IT organizations. Joy is a graduate of Rutgers University.


Michael Steele, Vice President Products and Strategy

As a a business and technology thought-leader and executive in the online industry, Michael has either been advanced technology solutions or creating and shipping software products and services, games and simulations professionally since 1989. He has a very successful track record of building teams, developing, launching & improving products, and growing business and revenue across multiple companies and markets.